Brand Concept Statement:
"Luxury night time bath products, for career oriented professionals, seeking relaxation and a good nights sleep."
Our small line of night-time bath products consists of three products: an evening serum, an evening moisturizer, and an evening body wash.
Social Media Ad Campaign:
We decided to market our products for Valentine's Day, and our main concept was to appeal to our target audience, career oriented professionals, by encouraging them to take a moment for themselves to pamper their skin.