the current logo before redesign.
Starting with the current logo, I redefined the color palette and added a third color as well as I changed out the typefaces.
brand board with redefined color palette and new brand typefaces.
I designed three new logos that could be used together as a cohesive brand identity, but could also be used on their own.
logo board—black and white versions.
logo board—color palette applied.
Finally, I animated each of the logos in a short promotional video that could for example be used to promote the new brand identity on social media.
animated logo board.
mockup of the first logo applied to a lifting platform
mockup of the second logo engraved on a wooden box-jump box.
mockup of the third logo applied to the back of a tank top.